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How can communicators form a sustainable PR strategy? David Barkoe, CEO and Founder of Carve Communications, Sustainable PR is an always-on strategy that focuses on the times between the “tentpoles” – the announcements, the events, the activations, the product Measuring PR is not solely about sales. It's about brand management and reputation, building trust in the markets your company
The future of fashion: Sustainable brands and ‘circular’ business models